New Job Vacancy MWANZA at Serengeti Breweries Limited (SBL) – Sales Executive
Mwanza, Tanzania
Job Title: Area Sales Executive (ASE) – Serengeti Breweries Limited
Type of Role (permanent / temporary and timing): Fixed term
Level: 6B
Reports To: Territory manager
Context/Scope:
Serengeti
Breweries Limited (SBL) is a fully integrated beverage business in
Diageo Africa (supply and demand for beer and spirits).
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SBL
flagship brand is Serengeti Premium Lager. Other brands in the
portfolio include Tusker Lager, Guinness, Kibo Gold, Pilsner and
Senator. Headquartered in Dar es Salaam, SBL is also the distributor of
several global Diageo international renowned spirits brands such as
Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.
Scope of the role
Primary accountability is to deliver business year NSV and Volume outlined by Line Manager. (NSV 2.5-3 BLN TZS).
He/she will manage a district – distributors, stockists and execution in outlets
Purpose of Role
The
area Sales Executive will manage an assigned geographical area which
may include towns/villages and several distributor territories in terms
of achieving the primary and secondary sales targets/ distribution and
other Key Performance Indicators. Lead and motivate Area Distributors,
VSM’s and their staff in his/her assigned area to achieve the planned
volume, market share, NSV and NR targets
Leadership Responsibilities and Decision Making Rights
Work
with the commercial teams to ensure their commitment and engagement in
the plans, in order to deliver flawless execution. Close working
relationship with SBL marketing, supply and finance.
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Top 3-5 Accountabilities
Coaching & Accompaniment of VSM’s – ASE are responsible for coaching as part of Diageo’s toolkit.
Area Distributor Primary and Secondary Sales Performance Management ASE
is responsible for Secondary sales management through stockiest and
retail. On primary he/she will be working with Distributor manager to
drive primary sales plan that was agreed with Distributor. Responsible
for management and execution in Top 10-15 outlets including stockiest.
He/she takes orders and passes them to VSM or distributor and ensures
delivery. Adhere to own journey plan of stockiest, top outlets.
From
time to time ASE will be representing Distribution Manager to
communicate with Distributor. On secondary sales, ASE have two fronts;
communicating with Distributor on secondary sales initiatives, training
and driving of VSMs on sales Force effectiveness to achieve targets.
Secondary sales initiatives includes but not limited to agreeing
secondary sales initiatives with Customer Marketing and managing those
secondary sales initiatives. Some of the secondary sales initiatives
include 3-wheeler project, stockiest incentive etc.
Account Development:
He/she will be responsible for joint activities that are done between
Top outlets and SBL to increase sale and market share. These may
include;
- Outlet execution for
certain sales drivers to pull consumer towards certain brands/category
i.e., Outlet visibility, price initiatives, consumer offers/promotions
etc. - Innovation drive to push for innovation brand
- Price compliance and availability
- POS and visibility; cooler execution
- Listing of new sku’s and new brands
- Drive sales and inform distributor of empties, OOS etc.
- Collect competitive intelligence
- Execute nationally coordinated activations in outlet
Distributor Health and Profitability –
She/he is responsible for growing his/her distributor by being a
logistic provider to a strategic partner with SBL. Measures shall be
distributor operation are improving in quality in terms of ordering,
receiving and distribution of stock, efficient in secondary distribution
in terms of trucks, routes and staff capability, and automation of
distributor operations. He will be working with Distributor Manager to
make sure the distributor remains profitable throughout. He will also
make sure SBL operates in an efficient way with distributor on making
sure our investments with distributor have a healthy return on
investment. He/she will be responsible on highlighting red flags
whenever distributor operations and performance are jeopardizing SBL
objectives.
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Qualifications and experience required
Qualifications
Must
have at least college graduate (Diploma and above) with mathematical
and analytical skills, preferably business administration.
PERSONAL ATTRIBUTES: Must
be excellent in interpersonal communication, self-initiator, must be
able to work with low supervision, must have an analytical mind and
ambitious to reach high targets, must be able to take business related
initiatives to produce positive business results. Must always be wearing
clean and presentable branded clothing, must be shaved and showered
every day as he is representing SBL in front of the distributors, retail
customers and consumers.
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SKILL SET:
Must have salesmanship skills, communication skills, presentation
skills, negotiation skills, basic calculation and mobile device using
skills, must be able to drive vehicles in an excellent manner and be
able to lift 18 kg crates with no problem.
Worker Type : Fixed Term Contract (Fixed Term)
Primary Location: Mwanza
The post New Job Vacancy MWANZA at Serengeti Breweries Limited (SBL) – Sales Executive appeared first on Ajira - Nafasi za kazi Tanzania 2019.
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