New Job Vacancy at ALAF Company Limited – Tanzania, Marketing Manager | TZ JOB CONNECTION : Tanzania Jobs Connection , Nafasi Za Kazi 2019, Ajira Mpya 2019, Mabumbe Jobs,

ALAF Company Limited

Jobs in Tanzania 2021: New Job Vacancies at ALAF Limited 2021

AJIRA TANZANIA 2021 | NAFASI ZA KAZI 2021

Marketing Manager
ALAF Limited Tanzania
Dar es Salaam, Tanzania
About the job
The main purpose of the position:

To be responsible for developing and maintaining marketing strategies to meet agreed company objectives.
To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
To oversees all marketing, advertising and promotional activities.

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Routine/Direct: Technical Marketing Manager, Digital Marketing Manager, Marketing Officers.

KEY RESPONSIBILITIES
Managerial /Supervisory responsibilities

Supervises Technical marketing manager, Digital Marketing Manager and Marketing Officers.

Operational responsibilities:

Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth
Develop
a marketing strategy, with brand and portfolio objectives, strategies,
and plans in line with Corporate Objectives and the Company Business
Plan.
Support and facilitate development and implementation of sectoral and regional marketing initiatives
Plan and administer the company’s Marketing and Support budget.
Manage agencies, suppliers, the media, and partners
Instill marketing led ethos throughout the business to drive customer-focused decision making
Research and reporting on external opportunities and competitive activity
Measuring success (develop appropriate metrics, including sales figures, market share data, customer satisfaction).

Business Development, New Product Development (NPD)

Be
a co-driver on business development activities, working closely with
specialists in areas affecting market and product development
Collaborate
with relevant senior management to plan, create and produce
communications used in support of new products, centres of excellence,
new business activities and programs
Undertake market research to inform business decisions in new product development, or product and service enhancement

Corporate Communications

Develop and manage all external and internal communications and systems
Develop a Public relations policy and plan
Develop
and manage Reputation Management communication and systems and
communication protocols including Crisis Communication protocols
Drive Corporate Social Investment programs: strategy, implementation, and leveraging
Develop Corporate Identity application manuals and control protocols

Brand Marketing and Communication

Manage and develop the company’s brands
Manage
brand alignment across varied territories, harmonize and integrate
regional synergies through consumer and trade promotion initiatives.
Manage day-to-day activity with PR, press, and marketing communications agencies.
Direct and manage web strategy and digital communication
Work with regional offices in designing and implementing CRM and client contact systems.
Develop
policies for the use of client and prospect databases, mailing list
usage, data integrity, security, and marketing content

Develop company capability and depth

Develop
and deliver insightful and relevant presentations and strategies to the
executive team, customers, trade channels, the Group and other regions/
countries of operation, as appropriate.
Ensure marketing synergies by aligning the efforts of Service Centres with the Head Office and overall Business strategy.
Build
and develop a marketing driven team which is informed, competent,
commercially astute, dedicated, efficient, and lives the corporate
culture

Professional/Public/Private Sector Marketing

Developing
relationships with, & providing solutions to the
professional/public / private sector by selling the company, its
services, its products and brands, and its expertise, with the objective
of winning new business to the company.
Assistance in resolving customer complaints/queries arising from the professional sector.
Effective
use of Business Intelligence tools purchased by the company to follow
up on leads and produce specifications for ALAF products and services in
all three channels above.
Provide assistance / contribute to
the development of technical specifications for ALAF products which will
result in increased product specifications and an increased competitive
edge
Assist in the development of sales and marketing
literature and associated documents to improve the marketing of the
Group and its products / brands
Report on insights gained from professionals on the performance of ALAF and Safal Group Products
Developing,
gathering and sharing of market intelligence with all stakeholders, and
maintaining an awareness of technical developments in the industry to
ensure that ALAF has up to date and relevant competitive information.
Contributing
to the development and implementation of regional sales & marketing
plans which will support and contribute to achievement of the Company’s
Business objectives & deepen the effectiveness of the Company’s
National Marketing Strategy and Plan.
Implementation of
professional events and programs, and networking with institutes and
professional associations on behalf of the company in line with the
National Marketing strategy and plan.
Compliance with required reporting & information for Marketing and Sales purposes.
Attendance at and participation in stock takes, conferences and training sessions as required.

CANDIDATE SPECIFICATION
Qualifications required:

Minimum academic qualification: Degree in Public Relations, Marketing, and Communications
Qualifications as an added advantage: Masters in Marketing, CIM qualifications

Experience required:
General work experience (years): 8 years in Marketing Brand Management
Industry: Manufacturing Sector.

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