Tuesday, December 22, 2020

New Job Opportunity at VODACOM Tanzania – Manager: Brand

AJIRA LEO
VODACOM
Position: Manager: Brand
Posting Country: Tanzania, United Republic of 
Full Time / Part Time: Full Time
Contract Type: Permanent
Joining Vodacom is more than a job, what we do matters. We don’t just
carry minutes, texts and data – we carry people’s lives. And that’s a
huge responsibility. If you think for a minute about the people you rely
on…the likelihood is they rely on us.
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Customers are at the
heart of everything we do and we want to make a difference to the lives
of our customers, and the communities in which we live and work. We
support our people to give something back to the causes that mean the
most to them through helping them give time and money to the charities
they love.
And what’s it like to work here? We have created an
environment where you can look forward to coming to work and are
empowered to be at your best. We offer flexibility in how you work that
helps you do your job in a way that suits you, opportunities to help you
grow and progress throughout your career and a choice of benefits to
suit your lifestyle.

MODE OF APPLICATION: APPLY ONLINE
Description

Role Purpose and Responsibilities
Role Purpose
To
translate, implement and oversee brand strategies into brand plans,
brand positioning and go-to-market strategies. Holistic Brand management
which includes communication, media, sponsorship and trade marketing.
Oversee the development of brand strategies to position Vodacom Tanzania
ahead of competition.
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Responsibilities

  • Manage
    and implement brand, media, product marketing, trade marketing and
    sponsorship through thorough brand analysis and growth strategies. This
    includes translate brand strategies into brand plans and go-to-market
    strategies.
  • Measure and monitor effectiveness of media
    investment and optimise the brand communication/ engagement/
    conversation based on insights from data analytics.
  • Works with creative agencies to ensure that execution is aligned with brand framework
  • Monitor
    performance of the brand and product campaigns including competitor
    activities and take corrective action where necessary. This includes
    media, on ground activations, visibility, sponsorship strategy
    efficiency ensuring compliance.
  • Assists Head of Brand &
    Communication and general management level within the definition of
    marketing strategic and tactical plans for each product / segment in
    order to ensure that tactical plans reflect strategic objectives.
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Qualification, core competencies, knowledge and experience
Professional qualifications:

  • Relevant marketing or communication qualifications (degree level)
  • Deep brand & understanding of consumer behavior and how they engage with different brands.
  • Comfortable working with numbers, metrics and spreadsheets.
  • Digital Media understanding and capability.
  • Strong leadership skills.


Core competencies, knowledge and experience

  • At least 3 years of marketing or brand management experience in the FMCG industry or Telco
  • Strong in building collaborative relationships
  • Passionate about brands and technology
  • Strong analytical, communication and interpersonal skills.
  • Able to work on her/his own as well as part of a team.


Skills

  • PR and Sponsorship
  • Media Planning
  • Biddable Media
  • Brand Management
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Commitment from Vodacom
Vodacom
is committed to attracting, developing and retaining the very best
people by offering a flexible, motivating and inclusive workplace in
which talent is truly recognized, developed and rewarded. We believe
that diversity plays an important role in the success of our business
and we are committed to creating an inclusive work environment which
respects, values, celebrates and makes the most of people’s individual
differences – we are not only multinational but multicultural too. At
Vodacom you will have access to our excellent flexible benefits
programme that you would expect from any global company.  

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