Digital Marketing Executive at Worldpori Travel and Tours – Job Ref: 76 | TZ JOB CONNECTION : Tanzania Jobs Connection , Nafasi Za Kazi 2019, Ajira Mpya 2019, Mabumbe Jobs,

Digital Marketing Executive at Worldpori Travel and Tours .

Responsibilities:
• Assist in the formulation of strategies to build a lasting digital connection with customers
• Plan and monitor company presence on social media ( Instagram, Facebook, Tweeter, etc )
• Launch optimized online adverts through Google Adword, Facebook, etc to increase company and brand awareness.
• Track the website traffic flow and provide internal report regularly
• Be actively involved in SEO efforts ( keyword, image optimization, etc )
• Prepare online newsletter and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Design, edit and post contents ,videos and audio content on online sites
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools ( Google Analytic , Web Trend , etc )
• Acquire insight in online marketing trends and keep strategies up to date
• Keep track of various costs involved in the digital channels
• Maintain partnership with media agencies and vendors

Job Skills: Not Specified

Requirements:
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge with ad serving tools ( eg DART, Atlas )
• Perfect knowledge of web analytics tools ( eg Google Analytic ,Web Trend ,etc )
• Design skills and experience in creative content writing
• Analytical mind set and critical thinking
• Excellent communication and interpersonal skills

Job Education Requirements: Not Specified
Job Experience Requirements: Not Specified